Spaniards bet on purchases through the app

In 2015, mobile sales grew by 97%, while this year has already exceeded 50% compared to the previous data

   Digital sales on the afternoon of Thanksgiving in the United States have risen to 1 billion dollars, 14% more than a year ago, according to Adobe Digital Index. In Spain, the enthusiasm for online shopping is increasing.

Three out of ten Spaniards already make their purchases through mobile. In addition, a study by Bluumi determines that most users prefer to buy through 'apps' than on adapted websites.

   Last year sales through mobile grew by 97%, while this year has already exceeded 50% compared to the previous data, which will mean a growth over the next two years, thanks to the existence of mobile 'apps' that facilitate the process.

"The user experience is a key factor when selling through the Internet, many users use their mobile terminals as a tool for quick reference when looking for information on a product, but it is proven that, in addition to consulting, thanks to an 'app' can buy said product the sales process is streamlined ", explains the co-founder of Bluumi, Álvaro Millán.

The company has confirmed that "78% of users feel more comfortable" making purchases through mobile 'apps' rather than on 'web' pages adapted for 'smartphones'.

In the next two years Bluumi expects the commercial spending in 'apps' to consolidate. From the company explain that applications such as "Amazon, Alibaba and other sales applications are demonstrating the importance of the 'smartphone' in the habit of consumption of the Spanish."