Zuckerberg: Facebook will not have a "step" button

In Facebook CEO Mark Zuckerberg (Mark Zuckerberg) attended the second public question and answer event in which he discussed the reasons for the introduction of Facebook will not "hit" (dislike) button, but still want to share emotions and increase user The way of the reaction also indicated that he did not think that it was a waste of time to keep in touch with friends.

The 30-year-old CEO has a low-key lifestyle and often wears a grey pullover. He said that Facebook hopes to keep up with the development of new technology trends while making frequent adjustments to privacy policies. Facebook is currently experimenting with user sentiment and sensitive communities and is closely watching the results of this trial. Although Facebook has been criticized for letting us connect with friends in real life, Zuckerberg said Facebook's goal is to break through the Dunbar's Number, which limits one's cognitive ability. Maintaining a stable relationship with approximately 150 people, let us be friends with more people.

At the first public answering event last month , Zuckerberg faced some of the toughest problems and the most violent criticism Facebook has suffered recently. He explained at the time that Facebook would strip Messenger out of its main app, forcing users to download to their phones for chat, in order to get people to receive faster responses from friends and a better experience. Zuckerberg also responded to the decline in the natural growth of the brand page (Page) users, saying that because users "like" more and more brand pages, but also added more friends, so everyone is sharing more More content, but people have limited time to browse the flow of information, so as time goes by, competition will naturally reduce the natural growth of users.

The following are the questions of today's netizens and Zuckerberg's answer:

According to the success of the "Like" button, has the company discussed the launch of a similar "not like" button?

We are considering launching the "Don't Like" button. This is an interesting question because it has two meanings. We are thinking about and discussing doing one thing and not doing another. The thing we don't want to do is that the "Like" button is really important because when someone expresses a certain opinion and shares a certain point of view, you can use this button to quickly express a positive emotion or feeling. Some people have been asking Facebook to launch the "step" button because they want to say "this thing is not authentic." I personally think that there should be no voting mechanism on the issue of good or bad posts. I also think that from a social point of view, helping a person to share important moments in life is not particularly important and not necessarily very good for a community.

But what I think is very important is that people sometimes want to express not positive emotions, or only "like". Many times, people will share unpleasant things in life on Facebook, or cultural and social problems. People often tell us that clicking on the “Like” button does not mean they appreciate a certain point. Because when a person loses a loved one or is talking about a very difficult problem, "like" is not a suitable expression of emotion.

One of the things we discuss internally is how to find the right way to express emotions so that they can easily express emotions, from sympathy, surprise to laughter, etc. We have been thinking about this for a while. You can always comment, so this is not to say that there is no way to do this today. Many people are always commenting on some posts. But the problem is that you have something simple and straightforward with the "Like" button. If you post a comment, most of the time you feel that you have to say something interesting under the post.

However, everyone wants to just click on the "Like" button. This is an important way to express sympathy or support on an important matter that the other party is willing to share. Getting people to do this in more ways and with more emotions will be a different kind of experience. We need to find the right way to do it, and finally make it a good force. Instead of the power of evil, depreciate the posts people post on Facebook. So this is a very important thing. We will not launch related products in the near future, but this is an area of ​​focus.

What advice would you like to get when you started Facebook?

Don't worry about being missed. Someone asked me if I wish I could avoid making mistakes. But you are learning from the mistakes. The real problem is what you learned from your mistakes. You have to keep moving forward and don't feel too much pressure.

Some people say that using Facebook is a waste of time. How do you view this view?

We grew up day by day, then went to school and were told to go out and play with friends after completing homework. This kind of thinking is deeply rooted in society. Now people think that I can only spend a good time with my friends or family after I have completed all the work. I think this view is wrong. Family and friends occupy an important position in my life. I don't think that it is a waste of time to contact them.

Why can't I change my name?

If users use real names instead of pseudonyms, they are more likely to find the people they are looking for on Facebook. Some people want to swindle and engage in illegal activities. If you are connected with your real-world identity, you will be more responsible. If you adopt a false identity, then you will not have this sense of responsibility. Everything is to build a safe community.

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What contribution does Facebook make to citizen participation and discussion?

The role of Facebook in citizen discussion is to bring you more opinions. In the past, if there were major incidents, you might only see them in a few newspapers, but we hope everyone in the world has the right to speak. In this world, this is quite a new thing. In the event of a turmoil, people will learn about it through Facebook. I think it is very important to have different opinions. On Facebook, whether you are a Republican or a Democrat, you may have friends from another camp. Whether you are a Christian, a Jew or a Muslim, your friend may believe in another religion. So, on Facebook, you can hear opinions that are completely different from your own.

Why is the privacy policy update so frequent?

Previously, we updated our privacy policy approximately once a year to reflect product and policy changes from the previous year. But at the time Facebook was just a website, and now Facebook is already a company offering a variety of different services, with different services such as Facebook, News Feed, Messenger, Instagram. For example, as technology continues to advance, Facebook may want to develop products around geography, so we will adjust the privacy policy accordingly. We also don't want to adjust our privacy policy often, and it takes a long time for users to understand and digest these changes. Sometimes we made good changes, sometimes not making good changes, and the results were criticized. But in new things, we must follow the trend of technology.

What promotional and educational activities did Facebook do for young people in nearby communities to help them start their own businesses?

We want to be good citizens of the community. Whether it's a training event at a local high school or high school, or a summer internship program, I personally lectured about the entrepreneurial experience. I think that I have learned more than I have taught others. The world is always happening what we want to do. We help the local police. I personally donated money to the local Ravenswood Medical Center. If there is anything that will make us a better citizen of the community and the entire Bay Area, we will always listen to you if we say.

What habits do you think make you ultimately successful?

I will take the initiative to make good use of my time. I will spend most of my time on what I want to do. The most important thing is to invest time into yourself rather than what others are expecting to happen. You have to give back to your community, but I think any entrepreneur or anyone will say that it's easy to understand that your time is running out.

Which flavor of pizza do you like the most?

Fried chicken taste.

Why is programming so important?

Programming is one of the very few self-disciplined activities: you sit and write code for hours to develop something that is important to the world. I think this is an important way of expressing yourself for young people. If you can program, you can sit down and create something, no one can stop you. Half of Facebook employees are engaged in technical work. Even for those who don't work in programming, no matter what kind of work you want to do, it's important to understand engineering, so we'll provide some support in the community to help people learn programming.

Improving the product is bound to involve ethical concerns about experimenting with users. How do you balance the relationship between the two?

A report released by Facebook data scientists this summer talked about this issue and we took the opportunity to make improvements. We believe that the only way to improve the quality of Facebook products is to conduct testing activities in the community and then listen to feedback from the community. We'll try out new features in the stream and different ways to display content in the stream. We will do our best to improve the speed of Facebook. We also try to make a positive impact by pushing anything in the community. Testing is an important part of Facebook products.

My wife is a doctor, and some people think that any test you perform must have results, and the potential benefits of each test must exceed risk. There are also some things we should not test. In a sensitive community of young people, we must be especially careful, no matter what we do or not, whether it is emotional or mental health. We want to make sure that people in the community do not have the ability to test things that hurt others.

Our implementation of this research is due to a kind of pressure, because some people will show off their happy moments in the post, which makes others feel very uncomfortable, they feel that they have no such happy life. We don't want people to be unhappy. We have a responsibility to understand the impact of Facebook. We implemented a relatively small-scale study that showed more or less “brightening stickers” to different users to understand whether they reacted after watching them, whether they posted a happy post or a dissatisfied post. If anything on Facebook has a negative impact on society, then I think we have a responsibility to make changes that will have a more positive impact, and we have to make changes so that if an engineer wants to experiment, Facebook People can make sure this is a test they can accept.

Facebook may make some people feel resentful about socializing. Have you ever thought about helping people expand their interpersonal circle in real life?

Many of the attempts Facebook has made are to help you stay in touch with people you already know, rather than trying to get to know new people. I think this is an important part of Facebook in society. The defining characteristic of a tool is that it gives humans a power and strengthens this ability. I wear glasses because it improves my vision. Bicycles and cars have expanded our range of activities. Steve Jobs called the computer "a bicycle of the brain." We want to use Facebook and the entire social network to achieve a goal of improving the ability to maintain relationships between people. Studies have shown that due to the limitations of human cognitive ability, the number of stable friends owned by individuals can only be 150. We hope to expand this number. Some people I know on Facebook, I also saw every important moment in their lives. Otherwise, if the family travels elsewhere, I will not be able to witness this experience in person. We want to enhance the human ability, to make everyone feel the same, to keep in touch with more people.

If I have a choice to see my wife or mother, I will call them or chat with them on Facebook. Personal experience is a high-bandwidth, richer communication method. But Facebook helps us communicate with more people.

Should I teach my children to use Facebook?

I am also trying to think about this because I don't have children yet. On the one hand, I think that young people and the use of technical equipment are quite positive things. I also believe that social attitudes are sometimes not tolerant to children who don't know how to do things well.

We all want to take care of our family. Bullying is a real challenge and a problem that requires us to take seriously. We are working with local law enforcement and school administrators to ensure that this does not happen on the Facebook platform, and some policies such as real-name systems are helpful.

I will abide by our regulations. We do not allow minors under the age of 13 to use Facebook. On this issue, I may communicate with them in the future. I also hope that my family's children can understand the modern world through technology, and it is forbidden to use the world that does not help them understand the outside world. But you need to keep on talking and make sure you can report any harmful things to your parents. We must continue to do our best to ensure that Facebook follows this path.

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Overall, in this live Q&A session, Zuckerberg showed a confident and friendly attitude, although he often replied that “this is a very good question”, “This is something that Facebook takes seriously. "There is an invisible setting of the answer according to his own likes and dislikes." Still, given his willingness to respond directly and publicly to some of the toughest criticism Facebook faces, this attitude is still impressive.